From Papantla, one can find colectivo (shared taxis) that run directly to the ruins. These should cost no more than 15-20 pesos.
But where does one find these taxis? That’s the tricky part, and I still don’t have a definite answer.
As mentioned above, my hotel was useless when it came to basic info on reaching the ruins. “Just go out and ask someone,” the manager told me.
Before my visit, I’d read online that one can find these taxis for the ruins lined up outside of Hotel Tajín. And so I went there in advance upon my arrival in town to check it out. I asked a driver waiting there if I’d be able to find colectivos for the ruins the following morning, and he told me no.
Instead, he directed me to the Coppel (electronics store) down the street, telling me that the taxis should arrive at a stand across the street. And so I went there and asked a driver at one of the local stops. And he told me that yes, I’d indeed be able to find an El Tajín-bound colectivo in the morning.
And so that’s where I went the next morning. But I waited for fifteen minutes or so, and of the taxis had El Tajín written on them. A local woman noticed me waiting there for a while, and I told her where I was headed. Then when her colectivo showed up, she asked the driver if he’d also be headed toward El Tajín, and he said yes.
And so I hopped in, and we first drove to the other town where the woman lived. After that, the driver took me to El Tajín. But I made the mistake of not confirming the price when first getting in.
The driver then wanted to act as if I’d just taken a long-distance private taxi, and he wanted me to pay 100 pesos! (Worst of all, another local woman was still in the car, and she said nothing.) Just wanting to get on with my day, I was able to bring it down to 40, knowing that I was still being ripped off.
Leaving the ruins, I easily found a colectivo back to Papantla, and the driver only wanted 15 pesos.
So where is one supposed to find the colectivos from Papantla to El Tajín? I still have no idea!
And unfortunately, locals don’t either. Considering how many tourists pass through Papantla solely to see El Tajín, one would think they could put up a simple sign somewhere in town.
Your best bet will simply be to walk around and ask various drivers, and always be sure to confirm the price before getting in any vehicle in Papantla.